{"id":9783,"date":"2026-01-27T07:36:28","date_gmt":"2026-01-27T07:36:28","guid":{"rendered":"https:\/\/www.casacartii.ro\/editura\/?post_type=product&#038;p=9783"},"modified":"2026-01-27T07:43:27","modified_gmt":"2026-01-27T07:43:27","slug":"a-linguistic-analysis-of-tourism-advertising-discourse","status":"publish","type":"product","link":"https:\/\/casacartii.ro\/editura\/carte\/a-linguistic-analysis-of-tourism-advertising-discourse\/","title":{"rendered":"A Linguistic Analysis of Tourism Advertising Discourse"},"content":{"rendered":"<p>Prezentul studiu analizeaz\u0103 publicitatea turistic\u0103 care reprezint\u0103, \u00een contextul societ\u0103\u021bii contemporane globalizate, una dintre cele mai complexe \u0219i influente forme de comunicare. Discursul publicitar destinat promov\u0103rii destina\u021biilor turistice nu se limiteaz\u0103 la informarea poten\u021bialilor vizitatori, ci urm\u0103re\u0219te crearea unor universuri simbolice capabile s\u0103 declan\u0219eze emo\u021bii, aspira\u021bii \u0219i dorin\u021be de evadare. Aceast\u0103 lucrare demonstreaz\u0103 cum prin intermediul limbajului, al metaforelor conceptuale \u0219i al resurselor multimodale, industria turismului construie\u0219te viziuni idealizate asupra lumii, convertind locurile \u00een experien\u021be \u0219i experien\u021bele \u00een promisiuni ale unei vie\u021bi temporar transfigurate. Analiza lingvistic\u0103 a acestui tip de discurs necesit\u0103, a\u0219adar, o abordare complex\u0103, ancorat\u0103 at\u00e2t \u00een teoriile comunic\u0103rii, c\u00e2t \u0219i \u00een studiul limbajului ca instrument de reprezentare cultural\u0103 \u0219i comercial\u0103, pe care autoarea le \u00eembin\u0103 cu succes.<\/p>\n<p style=\"text-align: right;\"><strong>Conf. univ. dr. Dorin-Ioan Chira<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezentul studiu analizeaz\u0103 publicitatea turistic\u0103 care reprezint\u0103, \u00een contextul societ\u0103\u021bii contemporane globalizate, una dintre cele mai complexe \u0219i influente forme de comunicare. Discursul publicitar destinat promov\u0103rii destina\u021biilor turistice nu se limiteaz\u0103 la informarea poten\u021bialilor vizitatori, ci urm\u0103re\u0219te crearea unor universuri simbolice capabile s\u0103 declan\u0219eze emo\u021bii, aspira\u021bii \u0219i dorin\u021be de evadare. Aceast\u0103 lucrare demonstreaz\u0103 cum prin [&#8230;]\n","protected":false},"featured_media":9777,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[134],"product_tag":[6578,6515],"class_list":["post-9783","product","type-product","status-publish","has-post-thumbnail","product_cat-in-afara-colectiilor-filologie","product_tag-a-linguistic-analysis-of-tourism-advertising-discourse","product_tag-alina-gabriela-negoescu","first","outofstock","taxable","shipping-taxable","purchasable","product-type-simple"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casacartii.ro\/editura\/wp-json\/wp\/v2\/product\/9783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casacartii.ro\/editura\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/casacartii.ro\/editura\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/casacartii.ro\/editura\/wp-json\/wp\/v2\/comments?post=9783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casacartii.ro\/editura\/wp-json\/wp\/v2\/media\/9777"}],"wp:attachment":[{"href":"https:\/\/casacartii.ro\/editura\/wp-json\/wp\/v2\/media?parent=9783"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/casacartii.ro\/editura\/wp-json\/wp\/v2\/product_brand?post=9783"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/casacartii.ro\/editura\/wp-json\/wp\/v2\/product_cat?post=9783"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/casacartii.ro\/editura\/wp-json\/wp\/v2\/product_tag?post=9783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}