The Multicultural Challenge of Business Communication

Intercultural Business Communication deals with the study of communication in cross-cultural business contexts. It plays a key role in international business ventures affected by the global economy and world commerce as it cuts across cultural differences between international business partners and clients. While mediating and reconstructing cultures and identities, it accommodates the decisive factors determining success in a commercial relationship.

The aim of this book is to enrich your knowledge and develop your critical perspective on business communication – the way this is perceived in today’s intercultural and multicultural society. (…)

The book provides information about the norms, rituals, stereotypes, and taboos of other cultures; about barriers to intercultural communication, ethnocentrism and culture shock; about plausible conflict areas derived from cultural diversity; about differences in intercultural communication manifested themselves in specific professional settings such as business, diplomacy, corporative policies.